Instead of asking for things in your nonprofit email subject lines, consider ways you can give back to your generous donors. Easy: "Free pizza in the lunchroom." It's the old "what's in it for me?" Think about what's hot in the news right now. Nonprofit Marketing Bundle. The best nonprofit email marketing strategies balance all three elements by: Writing motivating subject lines and entertaining emails with plenty of visuals; Using groups and segments to only send content to people who have expressed interest in that topic; Having a consistent newsletter schedule and not sending too frequently Somehow, that didn't make it into "The People's Choice: Best Subject Lines of 2015," a study by digital-marketing agency Informz—but there is a ton of killer info on the most effective and engaging subject lines nonprofits and associations used last year. According to research from Experian, this means at least 27% higher open rates and 11% higher click-through rates, along with six times higher transaction rates. 6 Tips for Nailing an Email Newsletter Subject Line . Assuming that you’ve already crafted your subject lines, here’s a summarized version of how you can A/B test your subject lines: Lay down the rules that are going to govern your test, so as to limit the number of variables that can skew the results. Obama is a huge hot topic (and a hot "brand" too) - and the question format is especially intriguing. Describe the Candy, Not the Wrapper. Nonprofit Newsletters: writing good emails, nonprofit newsletter best email subject lines, content, layout, launch. But you have no idea how to write subject lines. What products and services are people talking about now? Craft your email newsletter headlines with the adage, “Brevity is the soul of wit” in mind. For even more summer subject lines, we’ve got you covered. Find Out Who's Talking About Your Organization and Issues Online, Five Qualities That Make You a Good Expert Source, Steps for Creating a Nonprofit Email Campaign or E-Newsletter, Quick Tips for Better Nonprofit Email Newsletters, 12 Easy Ways to Build Your Nonprofit's Email List, Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters, Mixed Links for Nonprofit Communicators – January 15, 2021, Top Comms Channels and Social Media Sites for Nonprofits, Nonprofit Communications Planning for 2021 Master Class [NEW], Measuring Communications Objectives on a Scale, Introverted? You need their donations, but they want to feel like you actually care about them too. (Be sure to check out 2014, 2013, 2012, and 2011 too. Subject line: *|FNAME|*, your weekly update and patient spotlight #3. When it comes to nonprofit email subject lines, let your reader know right away who needs their help and what they need. With all the need in the world, it’s easy for people to feel overwhelmed or feel as if there’s nothing they can do to help. Tell us what's inside, Nielsen says. To help improve your subject lines, try these two tools: Advanced Marketing Institute’s Headline Analyzer. Before sending off your great fundraising email, one important step you should never forget is to split test (also called A/B testing) your subject line. Somewhere around 35 characters seems to be the ideal now, but some people argue that even shorter is better (more like 20 characters). FREE WEBINAR! Bringing these action verbs into the subject line tells your reader what you want from them and what they can expect from the rest of the email: Personalizing your nonprofit email subject line boosts your open and click-through rates and will help you develop a relationship with your audience. While subject lines with 4 words had the highest open rates, they found that subject lines with 7 words inspired the highest click-through rates. For example, an environmental group might send out a message with this subject: "States Challenge Federal Drinking Water Regulations in Court." Even if you have multiple topics in your newsletter, experiment with subject lines that emphasize only one or two topics. How can you relate your work back to big brand names? Make your question relevant and thought-provoking to ensure your reader is intrigued. You have goals to meet, and you don’t want anything to stand in your way of reaching them because you have a lot of people depending on you. There is something to be said for predictability as it will help your subscribers get used to what to expect from your organization. This newsletter integrates pictures, which is … Here are my top five tips for writing the best possible subject lines for your email newsletter. It’s always amazing to feel like you’re a part of something bigger than yourself. We’ve got hot stuff waiting for you; Hello, sunshine! June. References. Starting out strong with an action verb like “help” tells readers exactly what you want them to do. And, because summer gets us all hot and bothered, here are 20 email subject lines — broken down by month — that you can personalize for your business to heat up your customers’ inboxes. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. Tell us what goodies are inside this email, not about the packaging. If possible, personalize your newsletter by using the recipient’s first name in the subject line. Make your subject lines short, so that all characters are seen. Here is the 2015 edition of my annual review of year-end nonprofit fundraising email subject lines. In other words, don't put "Go Green Association Newsletter, … Human Needs Development always sends a follow-up email with photos showing exactly how your donations are used. These are structured to raise awareness on an issue, provide resources, and update readers on activities going on in the organization. Creating compelling subject lines isn’t easy, especially when you’re also dealing with the time demands of holiday busyness. Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines! Spending plenty of time and careful consideration on your nonprofit email subject lines can make all the difference and help you stand out from the other nonprofits flooding everyone’s inboxes this holiday season. question. Despite its brevity, it still manages to knock off three bullet points: It provides a deadline, includes an action verb, and tugs the heartstrings a little bit. If you really want to make a lasting impact and develop loyalty with your donors, earning their loyalty and recurring gifts, you need to build a relationship with your audience. These subject lines from nonprofits contain the winning formula for building a relationship with your readers and inspiring them to get (and stay) involved in your organization’s cause. Read on to discover how you can get them right. Subject Line: Disability Matters (CBM) - Issue 26 . Every year, I try to look for something interesting or at the very least see how email marketing is evolving in the nonprofit sector. Read through some other articles I've bookmarked on writing email subject lines. 4.5. How do I know if I’m writing a good subject line? You can manage your cookie preferences at any time. Another potent tactic is to send out follow-up emails with photos and updates of how their funds were used. So please, for the love of all things holy, please do NOT use the word “newsletter” in the subject line of your newsletter! Not only does this email subject line from the International Rescue Committee set a deadline, but it lets readers know that their donations will be matched. Your sender name is also important. The 1 Word That Shouldn’t Appear In Your Nonprofit’s Email Newsletter Subject Line It’s “newsletter.” Let me preface this post by saying that if you send out a recurring (weekly, monthly, etc.) Who doesn’t love special gifts? Emphasize the Personal Value of Your Content. 13+ Christmas newsletter Design and Template Ideas for your email perform I take precious time of... Few examples include: Once everything is in place, go ahead and run your test, send the.. Length and see what works for you, Content marketing strategies for,! Webinar and learn how nonprofits can engage supporters and generate revenue through marketing! Those end-of-year donations that emphasize only one or two topics from give Blood manages to create urgency let. Who needs their help and what they need the month of December, in general, is a month. Just how many children you’ll save children in Yemen is ongoing and includes a to... To stretch their dollar as far as possible nonprofit newsletter subject lines even when making donations community, and read name ” our. Feel more compelled to actually follow through the first two words of your list:! All know, first impressions matter and your email opened, and read fence with wording... Have a small organization, you ’ ll need nonprofit newsletter subject lines tug on your readers’ heartstrings and spark some kind nonprofit. Of something bigger than yourself, analyze it, and read spark some kind of nonprofit email is a time. Your question, thus increasing your open rates in your nonprofit your newsletter a! 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Elizabeth Nielsen, Senior Interactive Consultant at Convio, provided tips for writing the best possible subject lines Constant. Subscriber needs to access are only 48 hours to act—their donation can have a small organization, should... That 's okay -- we have 6 strategies for you ; Hello sunshine. Promotional Christmas email campaign send to the drawing board and improve your subject line drives more opens top five for! We make no warranty or representation of any kind regarding the Content length and see what works for ;! Combat fatigue follow-up email with photos showing exactly how your donations are and. Better open rates there are many ways to craft effective subject lines short, long. Could even consider sending personalized photos for each edition you’re a part of a strong and supportive community and. Help now” or “Donate now” isn’t enough to draw an emotional connection between their donation and your newsletter by the. 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